Treasury Prime, a leading embedded banking software company, announced its strategic partnership with Effective, a fraud and risk management platform for financial institutions and fintech companies. This collaboration will empower companies and financial institutions within Treasury Prime’s multi-bank network to leverage Effectiv’s Transaction Monitoring solution, enabling customers to significantly reduce fraudulent transactions and enhance risk management.
Given the heightened regulatory scrutiny and rise of fraudulent incidents in the financial sector, transaction monitoring for banks and fintechs has become more critical than ever. Effectiv’s all-in-one fraud, risk, and compliance platform prevents fraud at every step of the journey, from onboarding new customers and businesses to ongoing and real-time transaction monitoring. The company’s transaction monitoring solution identifies and mitigates at-risk transactions by leveraging AI to analyze patterns to detect anomalous fraudulent behaviors, reducing risk of financial loss and reputational damage.
“We are dedicated to equipping our customers with the tools they need to thrive in an increasingly complex financial ecosystem,” says Mark Vermeersch, Chief Platform Officer of Treasury Prime. “With the speed at which money moves today, fraud detection needs to be just as fast. We’re thrilled to be partnering with Effectiv and enabling customers to combat fraud more holistically.”
“Over the past year, we’ve seen a rise in fraud with real-time payments. As banks get ready to adopt FedNow and AI fraudsters increasingly get more sophisticated, it’s critical that fintechs and banks invest in technology that can improve their security posture,” says Ravi Sandepudi, CEO and co-founder of Effectiv. “By partnering with Treasury Prime, we can provide more fintechs and banks with the tools they need to help manage risk at every step of the transaction.”
This partnership comes on the heels of Treasury Prime’s recent partnership announcement with Astra, further building out the firm’s industry-leading partner marketplace.
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