Novo announced TikTok partnership for Small Business Marketing

Novo, the powerfully simple financial solutions platform for small businesses, and TikTok, the world’s leading destination for short-form mobile videos, announced a small business marketing partnership that provides Novo customers with comprehensive resources and incentives for developing a digital strategy on the social media platform.

 “The entire Novo team is focused on helping our over 200,000 small business customers have a successful 2024, and a crucial part of this help involves connecting them with the best possible opportunities to market their products and services,” said Brad Paterson, EVP of Marketing and Partnerships at Novo. “TikTok has emerged as an extremely valuable channel for small businesses to reach new audiences and build stronger relationships with their existing customer base. With our new TikTok partnership, we’re making it even easier and more affordable for our small business customers to market themselves on the platform.”

 Across the US, over 150 million people turn to TikTok to be entertained and inspired by content they find from their favorite creators — including the latest trends, fashion and beauty tips, recipes, and more. For Novo small business customers who want to start advertising on TikTok, they will have access to:

•  Advertising credits: TikTok will offer Novo customers $1,000 in advertising credits for every $1,000 spent, up to $5,000. The credits are distributed 30 days after the initial spend.
• TikTok Startup Accelerator Program: Designed to shorten the learning curve on developing a digital strategy on TikTok, the Startup Accelerator Program provides small businesses with one-on-one support. TikTok’s dedicated team will provide small businesses with 1:1 guidance on choosing the overall goals, timeline, and budget of the program, as well as campaign strategy and setup.

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