Today, Kofi Nartey, the nation’s leading authority on celebrity and luxury real estate, has announced the official launch of Society Real Estate + Development, in partnership with Side. Backed by Side’s leading brokerage platform, Society is building the top private real estate firm in the market, focusing specifically on celebrity, athletes, and affluent clientele.
Led by Nartey, Society Real Estate + Development specializes in residential real estate, new development, commercial real estate, and investing, with a continued emphasis on the luxury market. The firm prides itself on its roster of agents from all paths of the industry who have over a century of combined experience in luxury, residential, new development and commercial real estate, as well as over $6B in transactional experience. They will offer clients comprehensive, senior level advisory services across their real estate portfolios.
Society has already been well-received in the market, securing investments from prominent figures in the sports and entertainment industries, such as Matt Kemp (Former LA Dodger), Mike Bryan (Professional Tennis Player), Tyga (Rapper/Hip Hop Artist) and Raphael Saadiq (Entrepreneur/Musician).
In his 18 years in luxury real estate, Nartey has managed transactions for an extensive list of celebrities, including Michael Jordan, Kevin Durant, and James Van Der Beek. A national Certified Luxury Home Marketing instructor with the Institute for Luxury Home Marketing (ILHM), Nartey is the only broker contracted with the NFL to consult players on real estate. Prior to launching Society Real Estate + Development, he founded and managed the national Sports & Entertainment Division under The Nartey Group for Compass.
Nartey has received several coveted distinctions including “Top Hollywood Agent” (The Hollywood Reporter); “Showbiz Real Estate Elite” (Variety Magazine); “Beverly Hills Icon” (Modern Luxury Magazine); and “Los Angeles Power Player” (Angeleno Magazine).
“Our partnership with Side is key in unlocking Society’s full potential, giving our agents the time and tools to afford our clients the exceptional care they deserve. We’re thrilled to bring unparalleled value and results to our exclusive celebrity and affluent clientele, who remain the crux of our business,” said Kofi Nartey.
Nartey sees this launch and partnership as an opportunity to meet the broader real estate needs of his clientele and capture the full value of his brand while utilizing Side’s state-of-the-art platform to power operations. This partnership will ensure Society Real Estate + Development remains at the forefront of the luxury market, while allowing its team of high-performing agents and advisors to provide transaction management, property marketing, lead generation, business growth opportunities, vendor management, and infrastructure solutions.
Commenting on the partnership, Guy Gal, Side CEO and Co-founder said, “Kofi has built an incredible team of top level agents taking an innovative and selective approach to luxury real estate for athletes and entertainers. Side is thrilled to be partnering with Kofi and his team, and we’re excited to help them continue to grow.”
Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. Launched in 2017, Side now powers over 700 real estate agents from the top 2% of the industry’s top producing teams.
