World’s leading investment and trading platform moomoo released the findings from its first global women investor survey, leveraging data to unveil confronting challenges and needs of women retail investors.
Findings showed that surveyed female investors are planning to invest more in the future. Female investors from Singapore, Australia and North America gave a slightly bullish rate to the overall stock market at around 5.3 out of 10 in the survey. Additionally, more than half surveyed females from Singapore and North America, and around 80% of females from Australia said they want to trade more and increase their current portfolio.
Although women’s financial confidence is on the rise over the past few years, the survey results revealed a relatively low investment confidence level for women. The findings are based on data collected from 2,288 users of moomoo and its sister brand Futubull across five major markets, including Singapore, the U.S., Canada, Australia and Hong Kong SAR.
Surveyed female investors of all markets opted for a lower mark when asked to scale the confidence level of their investment decisions from 1 to 10. North American female investors demonstrated the highest average confidence level at 5.28, but represented the biggest gender confidence gap of almost 1 point behind the average level of North American males.
In a relationship, surveyed female investors are inclined to make financial decisions together with their partners, compared to male investors. In the survey, 70.8% Australian females and 56.3% North American females said they make financial decisions together with their long-term partners, versus 41.2% and 35.5% reported by male investors from Australia and North America, respectively.
Notably, surveyed Singapore and Hong Kong female investors overall show smaller gender difference in investment confidence, compared to North American and Australian peers. 54.1% of females in Hong Kong said they make all financial decisions by themselves when they’re in a long-term relationship.
This survey pinpointed three major obstacles to investing for female investors across all five markets, including limited capital, fear of unknown risks, and limited experience and knowledge of investing. Pioneering financial and investing education, the moomoo team introduces multiple solutions to help female investors navigate their investment journey with resilience against fear. Moomoo encourages investors to grow investing skills and share experiences in its interactive online investing community, where over 20 million investors assemble and free courses covering different investment categories are provided.
“Perceived self-biases may limit women from realizing their full potential in investing. With the right support and resources, investment can become a powerful tool that can redefine a woman’s financial resilience.” Erika Chiang, CMO of Moomoo SEA said.
While the majorities of both male and female groups believed they trust self-research as the best source to seek financial advice, a certain number of surveyed female investors reported friends and families as trusted source. 34.8% Hong Kong females and 23.5% Singapore females said friends or family members are their most trusted sources of financial advice, while only 17.8% Hong Kong males and 12.5% Singapore males did so.
As ESG investing continues to gain momentum globally, a higher percentage of women acknowledged the importance of integrating ESG factors into their investment decisions. In Australia, 38.3% of female investors find ESG very important in their investment decisions, versus 24% reported by male investors. In Singapore, Hong Kong and North America, over 70% of women think ESG are very important/somewhat important factors in investment.
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