Table of Contents
Introduction
1. Unveiling the Strategies of Neo-Banks
1.1. Seamless Operation
1.2. Better Data-driven Insight
1.3. Strict Regulatory Framework
2. Traditional Banks Vs. Neobanks: Who Has the Advantage?
3. What Will Impact the Future of Neobanks?
3.1. Competition Redefined
3.2. Advancement in technology
3.3. Empowered Consumers
Wrapping Up
Introduction
The banking sector has undergone several changes and advances in recent years, particularly with a growing emphasis on the digital economy and individuals’ shifting purchasing patterns.
Today, most transactions are completed online, and the need to visit a bank location for routine financial activities is nearly eliminated. Thus, neobanks are establishing themselves as game changers, propelled by rising demand for financial services in unconventional settings and technological advancements.
Let’s consider an example: Neobanks provide services, like opening bank accounts for immigrants, by facilitating technological advancements like biometrics, fingerprints, and facial recognition during onboarding procedures and not based on traditional documentation for identification. These digital banks also lower administrative expenses, offer consumers fewer fees, and propose better interest rates than traditional banks.
1. Unveiling the Strategies of Neo-Banks
Neobanks have emerged as a blend of technology and financial innovation and are fast transforming the financial services industry.
Let’s break it down.
1.1. Seamless Operation
Neobanks emphasizes simplifying the banking experience for its customers by creating user-friendly technology as a cornerstone. For instance, by providing seamless and automated services like real-time notification, personalized budgeting, and expense tracking software, managing customer accounts, and helping them make transactions through personal devices, Neobanks optimizes its operations.
1.2. Better Data-driven Insight
Apart from seamless operations, the most intriguing strategy that neo-banks apply is a data-driven approach that attracts new generations of customers. Neobanks bridges the gap between customers’ needs and wants by providing personalized solutions and offering value-added services by real-time monitoring their transactions and search history on Neobank’s website or application.
1.3. Strict Regulatory Framework
Although neobanks are not directly regulated by the government, they have to adhere to financial standards and practices with their partner banks. Especially during the onboarding of customers, neobanks have to closely monitor and provide sufficient documentation to meet their banking partner’s due diligence requirements.
2. Traditional Banks Vs. Neobanks: Who Has the Advantage?
The main comparison between traditional and neobanks is the services they offer. Traditional banks provide in-person services and digital services through mobile banking. On the other hand, neobanks are completely digital, meaning they offer services entirely online.
Traditional banks frequently suffer from obsolete procedures and outdated technology and are trying hard to close the gap and catch up with more agile competitors. Whereas, neobanks accelerate their popularity by providing a hassle-free digital banking experience to tech-savvy consumers and reaching every nook and cranny of the world.
In the struggle against traditional banks, neobanks attempt to take over segments of the financial industry where traditional banks failed or did not pay sufficient attention.
According to a global research framework, the main target groups of neo-banking are:
Neobanks are making specific efforts to improve financial knowledge and engagement. Being targeted at the younger generation, neobanks upload a lot of videos, useful materials, and personalized services to increase the efficiency of their platforms’ use.
On the contrary, traditional banking is more popular among older generations as it offers an in-person channel, which helps build a strong relationship between the bank and the customer, which generates trust and confidence in monetary transactions.
The table below shows the difference between traditional banking and neo-banking:
3. What Will Impact the Future of Neobanks?
The entire BFSI sector has undergone a more rapid transition in the past few years, and this trend is expected to continue in the future. With neo-banking, the BFSI industry has moved a step further.
The future of neo-banking is bright, as growing trends such as AI use, the development of digital banking services, the inclusion of cryptocurrencies and blockchain, and tailored digital experiences continue to transform the sector.
Here are some future predictions on how neobanks are fundamentally altering the financial industry.
3.1. Competition Redefined
With more use of the internet and smartphones, the trend toward neobanks is expected to rise among younger generations as they will find digital banking services more flexible and agile. Furthermore, it is expected that Neobanks will be well-positioned to expand their services to the unbanked and underbanked populations (MENA and Africa region) in the future. With the increasing popularity of neobanks, traditional banks might take the initiative to digitally transform to compete with neobanks.
3.2. Advancement in technology
For seamless operation and efficiency, neobanks might witness significant change by implementing sophisticated and modern technologies. Neobanks will continue automating their operations and reduce their dependence on manual processes, which will contribute to lowering the cost. It will also employ artificial intelligence (AI) for various tasks, like fraud detection, customer onboarding, checking due diligence, and many more. There are signs that neobanks will adopt blockchain technology to provide a more secure and efficient banking experience for their customers.
3.3. Empowered Consumers
It is expected that the neo-banking platform will provide more data-driven budgeting and finance management tools and software through which customers will get real-time updates, track their spending, and set saving goals. These features will empower consumers to make informed decisions, improve their financial well-being, and achieve their financial goals effectively. Furthermore, neobanking would prioritize delivering exceptional customer service by seeking feedback, taking a customer-centric approach, and ensuring continuous improvement in their websites and mobile applications.
Wrapping Up
Just as neobanks reshaped the banking industry with their customer-centric strategy, finance industry leaders will be defined by a thorough awareness of changing consumer expectations throughout the coming decade.
A new generation of digitally native banking customers wants innovative and secure financial services that are personalized to them, and they have a variety of options if they do not receive them.
In 2024, Neobanks’ objective will be to continue delivering innovative goods and services to keep one step ahead of their conventional competitors, capturing as many consumers and market share as possible.
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